Sustainable Management Of Land For Tourism

LPU actively collaborates with local and national highway authorities through various community-oriented initiatives. As part of its commitment to sustainable development, the university runs a Community Connect Program that focuses on the sustainable management of land to promote tourism. This includes maintaining a few kilometers of NH44 (National Highway) near the university, enhancing the landscape with beautiful sceneries, lush greenery, and cleanliness efforts. Additionally, the university ensures the installation of safe riding signage along the highway to promote safety and environmental awareness. These initiatives not only enhance the aesthetic appeal of the region but also contribute to preserving the ecosystem and supporting biodiversity.
Lovely Professional University (LPU) is actively engaged in maintaining the landscaping along the National Highway (NH) roadside, enhancing the aesthetic appeal and environmental sustainability of the area. This initiative includes planting a variety of native trees, shrubs, and flowering plants that not only beautify the surroundings but also contribute to biodiversity and ecological balance. By creating green buffers, LPU helps in reducing air pollution and noise, while also providing shade and habitat for local wildlife. This landscaping effort reflects the university's commitment to environmental stewardship and community engagement, promoting a cleaner and greener environment for all.
LPU utilizes the empty spaces under flyovers and bridges on national highways for gardening, contributing to the sustainable management of land. This initiative not only beautifies the area but also promotes environmental sustainability by optimizing unused spaces for greenery and ecosystem support.

Photo of NH- 44 PAP Chowk, Jalandhar, Punjab maintained by LPU

NH- 44 PAP Chowk, Jalandhar, Punjab maintained by LPU

LPU Lovely Professional University is dedicated to enhancing the roadside landscape along NH-44 in Jalandhar, Punjab. Their initiative focuses on planting native trees, shrubs, and flowering plants, which not only beautify the area but also boost biodiversity and ecological balance. By creating green buffers, LPU actively reduces air pollution and noise while providing shade and habitat for local wildlife. This commitment reflects the university's strong values of environmental stewardship and community engagement, fostering a cleaner and greener environment for everyone.
Photo of NH-44 Phagwara chowk, Phagwara, Punjab maintained by LPU
Photo of NH-44 Phagwara chowk, Phagwara, Punjab maintained by LPU

NH-44 Phagwara chowk, Phagwara, Punjab

LPU Lovely Professional University is committed to improving the landscape along NH-44 in Phagwara by planting native trees and flowering plants. This initiative enhances biodiversity and ecological balance while reducing air pollution and noise. Through these efforts, LPU demonstrates its dedication to environmental stewardship and community well-being.
Brochure of the Guest Lecture

Guest lecture on “Green Consumption in Tourism and Hospitality”

The "Green Consumption in Tourism and Hospitality" guest lecture was organized by the School of Hotel Management and Tourism on February 2, 2023, featuring Prof. Maharaj Vijay Reddy from Birmingham City Business School as the resource person. The event, attended by 287 participants from various universities and colleges attended the guest lecture. This event focused on the shift from simple to responsible consumption in the tourism and hospitality sectors. It highlighted the significance of green consumption for gaining a competitive advantage and explored the role of social media in promoting sustainable practices. In the latter part of the lecture, students engaged with the speaker, asking about strategies for enterprises to leverage green consumption effectively.
Brochure of the Guest Lecture

LPU celebrates World Tourism Day “Sustainable Use of Land for Tourism”

On World Tourism Day 2023, at Lovely Professional University celebrated the theme “Sustainable Use of Land for Tourism.” The event highlighted the importance of utilizing land responsibly to promote tourism, focusing on eco-friendly practices and green investments. Through various competitions and activities, students were encouraged to explore innovative approaches to tourism that preserve the environment, ensuring that tourism growth aligns with sustainable land management practices.
Brochure of the Guest Lecture

Event on Sustainability in Rural Tourism: Community-Based Management Approach

Lovely Professional University organized an event on Sustainability in Rural Tourism: Community-Based Management Approach, focusing on how local communities can play a vital role in managing tourism sustainably in rural areas. The event highlighted the importance of involving community members in tourism planning and decision-making, ensuring that tourism initiatives not only promote rural development but also preserve the environment and local culture. This approach encourages eco-friendly practices while empowering local communities to benefit from tourism in a sustainable manner.